Task One: Audition
My Audition video
The audition video gave
me beginning experience into music videos. Not only did it test camera
confidence but also helped me to understand the importance of energy in the
shoot.
I learnt how to
lip-sync and how to edit the shots on top of the music track so that the
lip-sync was in time.
What I learnt:
You need to sing confidently (even if you can't sing) and know the lyrics off by heart for the lip-sync to look genuine.
Costumes are needed to help actors feel ‘in roll’
and allow them to really let go.
Energy is needed to make the shoot look genuine and
get the audience to enjoy it.
We needed many takes to ensure we had enough choices
when it came down to editing. This includes different camera set ups.
Task Two: Learn and practice your performance:
We had to
learn various dance routines. With the help of Jasmine and Tasha I learnt my
hip-hop, end dance scene, and band dance moves.
Warming up is extremely important to prevent
injuries whilst performing.
The standard routine we all had to learn
Me practicing the worm in costume
Practicing the one step before camera rolls.
Shake it off routine by Tasha used in the end scene
We learnt how enthusiasm comes from facial
expressions and body language and how to express this.
We had to learn lots of
different dancing styles as Taylor used many different genres of dance within
the music video. Our dances were ballet, hip hop, contemporary, and just
general shaking off. Natasha was our dancing choreographer and teacher. She
guided us through rehearsals and taught us the moves she created. She taught us
to emphasise our movements to as body language is key in promoting our ‘emotions’
Cleary to the audience. This was achieved by the energy needed in the shots.
Jasmine helped us build confidence and team work skills by playing various
games which focused on energy and group co-operation. This proved extremely
useful as in the shoot we needed to work together for things to run smoothly. A
key thing that I learnt from Jasmine was that; when lip syncing, you must
actually sing powerfully to strain the tendons in your neck so it looks
realistic.
Task Three: Help to plan and organise your costume:
We needed to replicate
the costumes on Taylor’s music video. To do this we had to first decide on
costumes we would wear on each scene. Olivia, our costume designer, created
costumes and altered clothing to make it closer to the original music video.
She sewed badges onto the cheer-leading shots and also feathers onto ballet
costumes etc. We were asked to bring in clothing similar to that in the music
video even if we weren’t in that specific role. This meant borrowing and
lending clothing to work collectively in achieving a believable costume remake.
In my Hip hop dance scene I wore a black bomber and red oversized shirt which was
borrowed from a team mate, my own black jeans and black trainers. For the cheer
leading shots I wore a blue t shirt, and white shorts with white socks and
shoes which I supplied. For my Band scene I supplied an all-black outfit and
finally for my end scene dance routine I supplied a blue t shirt with light
blue jeans. Below are images of each outfit.
Me in Makeup
It is extremely difficult to recreate the exact
costumes. As a team we all brought in clothing which was similar and created
costumes from these. As you can see, despite not having the exact outfits, our
costumes are very convincing.
My cheer-leading costume
My hip-hop Costume
My cheerleading costume
My end scene costume
My bang costume
I’ve learnt it is
necessary to be organised with costumes and that they could essentially be made
together of everyday clothing if tweaked slightly. I’ve also learnt that team
work is key as we would not have been able to have costumes if everyone didn’t work
together and supply costumes for fellow team members.
Task Five: Editing
We needed to edit the
footage to create the actual music video. For this task I was in a group with
Alex H. Being strong editors we both found it quite easy but obviously faced
new challenges. At first it took a while to accurately match up the sound to
the lip-sync but after a while we managed to understand the sound waves and it
became much easier. Emma helped us to create effects such as zooms and grading
tools such as levels that Alex and I have never used before. I have definitely become
a more confident editor especially on the grading process where I learnt that
colours needed to be balanced out to give the best possible looking shot.
In the edit I learnt that to get the lip-sync
perfectly lined; you need to zoom into see the wavelengths on the sound waves as shown below.
Grading each shot is time consuming as they all
alter, not only this but we couldn’t grade to the original music video as our
lighting was different. Instead we graded each shot to make them look the best
they could possibly look.
I learnt how to add video effects such as zoom ins
and outs for the cheerleading shots to imitate the original.












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