Evaluation Question 3 : What kind of media institution might distribute your media product and why?

Our group decided our film was to be invested in by Film 4 and distributed by Studio Canal. Our reasoning for deciding to have two separate institutions are shown in the power-points below.

How will it be distributed?

Cinema:

Algorithm 404 will be shown at small independent cinemas as well as on large chains like Vue and Cineword. It will have a limited release in British Cinemas and dependant whether our film is successful it will have a staggered global release.                        

Examples of a cinema chain and an independent cinema. 

TV:

Our film will be available through online streaming on sites like Netflix and online rental services such as LoveFilm. Our primary TA (15-24 year olds) are most using these sites and so this is a great way to target them as Algorithm 404 is an independent film. 

The film will be distributed worldwide on DVDs and Blu-ray disks a year or so after release. This will be sold in large shops like Tesco to encourage a wider audience. 

Our group consisted of three males and so our opening was made by males for males. This was easy for us because our friends are males and so our research consisted of predominately males. We are also in the TA of our film and thus know how to get it right for this audience.