Evaluation Question 4 : Who would be the audience for your media product?

At the start of the project our group researched into popular genres and corresponding age groups. We found that 15-24 year olds have the highest rate of cinema goers and so decided to centre our project on this age range.  Since we ourselves are within this age range, we conducted a survey amongst our friends to see their preferred genre so we could correlate that with our ideas.

                                  We found a graph on the BFI yearbook (as shown above). 

After having found that the majority of people preferred action and thrillers over romance and comedies we decided our target audience would be (Cyber-security) action thriller [primary], 15-24 year olds (mainly males) [secondary], and British Audiences [Tertiary].